Thorn upgrades pricing policy on complete cycles
April 2006


Why do some of your upgrade prices seem expensive I can buy the same item cheaper on the internet?

The prices of our cycles in standard (base) specification are artificially reduced, this allows many people to access these cycles and importantly gets bums on seats!

The upgrade prices we charge are based on the true cost price of the items.
The upgrade prices are not based on the differences in recommended retail prices between items.

The items used to build our standard specification cycles are bought in quantity generally directly from the MANUFACTURERS. This gives economy of scale helping to drive down the cost price of these items. This in turn allows us to drive down the price of the cycles in standard specification.
Upgrade items are generally bought from THE ACCREDITED IMPORTERS and not bought in quantity due to the large range of upgrades we offer. The cost price to us of upgrade items is therefore greater as there is not an economy of scale, this is reflected in the upgrade prices we charge.



But I can buy the same item from another supplier and I will save money?

If you are able to buy an item cheaper from another supplier please consider warrantee issues. With our complete cycles* you will receive either a 14 or 100 day money back if not delighted guarantee in which all upgrade items are fully covered. Additionally we will deal with subsequent warrantee issues swiftly and without quibble. This may not be the case with another supplier.

*= Available on selected models of complete cycles.



I'm not worried about warrantee issues?

Please then buy the upgrade items from an alternative supplier, you can then fit them to the cycle yourself.